We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation, which applies across the European Union (including in the UK) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
Personal information we collect about you
We may collect and use the following personal information about you:
- your name and contact information, including email address and telephone number and sometimes company details where you contact us on behalf of a company
- your gender information, if you choose to give this to us
- your personal or professional interests
- your professional and / or personal online presence, e.g. LinkedIn or Facebook profile
- information about how you use our website, IT, communication and other systems
- your responses to surveys, competitions and promotions
This personal information is required to provide services, either to you directly or to our clients. If you do not provide personal information we ask for, it may delay or prevent us from providing services to you.
How your personal information is collected
We collect most of this personal information directly from you whether by in person, by telephone, text or email and/or via our website. However, we may also collect information:
- from publicly accessible sources, e.g. LinkedIn or Companies House
How and why we use your personal information
Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.
- to comply with our legal and regulatory obligations;
- for the performance of our contract with you or to take steps at your request before entering into a contract;
- for our legitimate interests or those of a third party; or
- where you have given consent.
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
The list below explains what we use (process) your personal information for and our legal basis for doing so:
- Business Contacts: We use personal contact details of business contacts (including journalists, bloggers, social media influencers and others who we work with in the context of delivering marketing services on behalf of our clients) for our own legitimate interests of running our business, and also for the legitimate interests of our clients to benefit from the services that we provide to them.
- Marketing: Where personal information is used for marketing purposes, we will ask for your consent to do this.
We may use your personal information to send you updates (by email, text message, telephone or post) about our services, events, news and promotions.
We have a legitimate interest in processing your personal information for promotional purposes (see above ‘How and why we use your personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.
We will always treat your personal information with the utmost respect and never share it with other organisations for marketing purposes.
You have the right to opt out of receiving promotional communications at any time by:
- contacting us at the details above
- using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts
- We may ask you to confirm or update your marketing preferences in the future, or if there are changes in the law, regulation, or the structure of our business.
Who we share your personal information with
We routinely share personal information with:
- third parties we use to help deliver our services, e.g. IT service providers such as hosting service providers, marketing and messaging platform providers and suppliers used to help us organise and run events
- our professional services advisers (such as a lawyers, accountants and auditors)
- Google Analytics – we work with Google Analytics to automatically collect information including: IP address; MAC (Media Access Control) address; unique identifier or other persistent or non-persistent device identifier; device software platform and firmware, mobile phone carrier and geo location data to help us understand your use of our website such as how often you return, what parts of the website you visit, how you use the website and how long you spend on the website. This third party provider is prohibited from using our data for any other purposes. We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you.
- We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
- We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
How long your personal information will be kept
We will keep your personal information for as long as is necessary:
- to respond to any questions, complaints or claims made by you or on your behalf
- to show that we treated you fairly
- to keep records required by law
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. Further details on this are available from our DPO. When it is no longer necessary to retain your personal information, we will delete or anonymise it.
Your Privacy Rights
Data protection laws give you a number of rights as set out below. If you would like to exercise any of your rights, please contact our DPO in writing.
- Access: you may request access to a copy of your personal information.
- Withdraw Consent: where our processing of your personal information is based on your consent, you can withdraw your consent at any time.
- Rectification: you may ask us to rectify any inaccurate information we hold about you.
- Erasure: you may ask us to delete the personal information we hold about you, where there is no reason for us to continue to hold your information.
- Portability: you may ask us to provide you with the personal information that we hold about you in a structured, commonly used, machine readable format, or you can ask us to send your information in this format to another controller.
- Object: you may object to our processing of your personal information.
- Restriction: you can ask us to restrict the personal information we use about you where you have asked for it to be erased or where you have objected to our use of it.
Keeping your personal information secure
We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
This privacy notice was last updated on 13th October 2021
We may change this privacy notice from time to time—when we do we will inform you via an announcement on our website, since we assume you won’t be checking