Optimising online advertising campaigns on platforms like Google Ads, Bing Ads, and Facebook Ads. The goal of PPC management is to drive targeted traffic to a website or landing page, generate leads, and increase conversions while maximizing return on investment (ROI).

While both PPC management and SEO focus on increasing website visibility and attracting traffic, they differ in their approach. PPC involves paid advertisements that appear on search engine results pages (SERPs) or other online platforms, whereas SEO focuses on optimising a website’s content and structure to rank higher in organic search results. PPC management delivers instant results, while SEO is a long-term strategy that requires ongoing efforts.

The cost of PPC management varies depending on factors such as the size and complexity of your campaigns, the platforms you choose, and the agency or professional you work with. Typically, PPC management fees can be structured as a flat monthly fee, a percentage of ad spend, or a combination of both. It’s important to discuss pricing structures and expectations with your PPC management provider before starting a campaign.

PPC campaigns can deliver almost immediate results, as your ads start appearing as soon as they’re approved by the advertising platform. However, it’s important to allow some time for campaign optimisation to achieve the best possible ROI. This process may take a few weeks to several months, depending on factors such as industry competition, target audience, and campaign objectives.